Sports
are often identified as a utopian medium for escapism and entertainment, and
yet fans still widely recognize that the romantic “love of the game” can be infringed
upon by the murky political and economic realities of the business. For nearly
a century, baseball owners have meticulously constructed the composition of their
audience by tinkering with the public’s accessibility to the ballpark, as well
as the affordability of the tickets to the game.
At the beginning of the 20th
century, baseball, a self-prescribed democratic sport that valued all social
and economic groups, was directed towards the white-collar fans that
could access the stadium (there is also a lot of hypocrisy in a so called democratic sport that excludes players based upon their race). However, in the 1920s, society glorified extravagance and
social amusement, and sports spectatorship became a spectacle for
mass consumption. Attempts were made to bring all-black baseball teams to the
country’s major urban centers, although baseball still lacked its
self-purported democratic basis because black teams remained reliant on renting
white major league parks, and having games set up with white semi-pro clubs. More pronounced even today than in the past, baseball
stadiums are no longer a place to merely watch a game, but are commercial
enterprises that are divided based upon class, rather than being open to the democratic
masses for communal gatherings.
While
baseball still ostensibly acts as a symbol of American democratic values,
baseball attendance today is highly restrictive to wealthy Americans, and caters
to those that have the finances to access the luxurious stadiums. As teams
have become increasingly preoccupied with short-term profit rather than with
long-term fan loyalty and democratized consumption, the upper class has become the only group that can attend games on a regular basis. Season tickets for the New York Yankees Legends Suite in the eight row of Section 014A cost just under $50,000 for a single seat (not to mention the extra expenses that are inevitable with going to a ballgame like buying team merchandise). Fans need to have a sizeable disposable income to be a regular at sporting events in a major city.
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The Atlanta Braves are moving their stadium closer to the majority of their season ticket holders in the Atlanta suburbs. |